Reduced.

I love the reduced bit in shops.

Buy fruit and veg from the reduced table. There are several reasons for doing this.

1. You're paying a good deal less for something that would have been full price yesterday.
2. You tend to be more adventurous and try fruit and veg you might otherwise have passed over or considered too expensive.
3. When foods are in season and there's a glut of them you often find BOXES of reduced.. things like strawberries, spinach etc.. this is the time to buy  them up and freeze, make soup, make jam, whatever!
4. If you time it right you can get MASSIVE reductions. It's worth noting when they get deliveries, the night before is usually the time to grab a bargain.

HOWEVER.
Check prices carefully. If something is reduced by a few pence, make sure it's not part of an on going special offer or you could be spending MORE on reduced than on produce still in date!

You have to be prepared to cook or preserve what you get though.
There's been times when I've come home with bags of stuff only to end up giving half of it to the chickens.
Now, when I have a stash, I nip to google.... the internet is your friend and  there are whole websites devoted to ONE vegetable or fruit, so there's no excuse ;)